Senior Product Marketing Manager (Advanced TV)

Marketing & Communication – NEW YORK, New York
Department Marketing & Communication
Employment Type Internal - Permanent employee
Minimum Experience Experienced

About the team 🚀

It is the responsibility of our Marketing team to make sure that the world knows about Smart and all of the awesome things our solutions can do. The team is composed by straightforward and creative individuals shaping our brand across the globe.

Within the Marketing Team, the Product Marketing Team plays a major role in the creation, deployment and success of Smart product and services.

Your mission 👇

Smart is expanding its offering to provide disruptive products and services to the CTV (connected TV/Advanced TV) marketplace. We have already established key partnerships in addressable TV and are quickly developing new products. This role is an opportunity to further assess the market, shape the vision and to be a key influencer on the strategy for Smart’s growth in this area.

Reporting directly to our CMO, the Senior Product Marketing Manager

  • Is the expert on market and customer needs, the business opportunity for Smart, and has current and global knowledge of the competitive landscape, especially in the area of video and OTT/Advanced TV

  • Informs the video product definition and lifecycle as well as the Smart product roadmap.

  • Collaborates with Marketing, Product, Sales, Finance and Operations teams to plan and orchestrate successful global launches of new innovative solutions.

  • Communicates Smart’s platform and service value proposition to customer-facing teams to ensure product success.

Key day-to-day responsibilities ✏️

  • Become the expert on market trends and the competitive landscape with a focus on video.

  • Plan and manage cross-functional go-to-market launches for Smart’s video-related products and services.

  • Act as a liaison between Sales, Marketing, and Product teams, partnering closely to accelerate product adoption across key market segments, while providing feedback for product improvements.

  • Partner with Sales and Account teams in the field to organize customer feedback and achieve competitive and market insights to support market needs

  • Collaborate with Sales and finance teams on business model, business planning, go to market planning product adoption and revenue goals.

  • Manage the product communications process from internal planning to client onboarding, including the development of product messaging, collateral, and account and sales training support.

  • Develop product positioning that will help differentiate Smart’s offering in the market.

  • Define audience segments, value proposition and competitive positioning for product, service and feature rollouts.

  • Work closely with the sales team to understand the tools they need to sell more effectively and build relevant case studies.

  • Collaborate with the entire marketing team to build programs to raise awareness, ensure adoption and drive client spend on new products and features.

  • Collaborate with Marketing Operations and Analytics teams to establish KPIs and measure product success

About you 💪

  • Bachelor Degree in Business and Marketing

  • Minimum 5-8 years’ relevant experience in product marketing, product management, marketing experience

  • Experience within digital video and broadcast video/TV industry and capacity to understand the media landscape

  • Fluent in English

  • Strong written and verbal communication skills

  • Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.

  • Ability to drive communication processes and work effectively across global cross-functional teams

  • Strong analytical skills

  • Excellence and creativity in the development of collateral

  • Skilled presenter

  • Highly collaborative team-player focused on results

Why you should apply... 

  • 👫 We are one! At Smart, we care for our people. We are certified Great Place To Work and are constantly improving our working environment. Meet the team:  

  • 👍 Grow with us! You will work in a challenging and fast-paced profitable context with varied projects and get awesome opportunities to develop your skills and grow internally.

  • 👊 Leave your mark! Smart is a human-size company. Our employees thrive under autonomy and can easily have a strong impact on our business, customers, and organization.

  • ✈️ Live global! You will work across countries & cultures through career path or Backpackers Program, our interoffice exchange program to boost employees’ collaboration.

  • 🎯 We are transparent! We speak with facts and data and have a true culture of feedback. We believe in an open world and show a strong sense of integrity both internally & externally.


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  • Location
    NEW YORK, New York
  • Department
    Marketing & Communication
  • Employment Type
    Internal - Permanent employee
  • Minimum Experience
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